Chose Stride To Implement Triggered Customer Campaigns.


increase in email revenue


increase in return on ad spend


faster campaign creation time

The Company believes art is dynamic, personal and connected to now. They believe the experience of buying and living with art should be too. As the parent organization to and, the corporate marketing team powers the art buying experience for millions of customers globally, across 25 localized websites in 150 countries.

The Challenge needed to transform their marketing strategy from batch campaigns to triggered, personalized campaigns in order to maintain loyalty preserve the health of their customer data. was using Oracle Marketing Cloud and was dependent on engineers and analysts to deploy and adjust campaigns and pull SQL queries. New campaigns could take months to execute.

“Stride has made it possible to execute on a key strategic priority, shifting from batch and blast to highly personalized and relevant triggered emails. It took no engineering effort to get up and running and is both incredibly powerful and easy to use. Stride is a must have!”

James Connolly VP of Engagement,

Why Chose Stride

Stride allowed marketers to create campaigns with a complete view of the customer without waiting on engineering.

Self-Service Marketing

Stride removed the need for additional resources and empowered to independently deploy new versions of abandonment, lifecycle, and other triggered campaigns. The marketing team can now create behavior driven campaigns in real-time without waiting days for data.

Cross-Channel Orchestration

Stride’s cross-channel orchestration allowed to optimize audiences across channels and increase the level of personalization in their Facebook ads.'s ad budget can now be focused on high value audiences who do not engage through email.

Dynamic Content

Using Stride’s personalization library, created 1:1 personalization variables to make email content unique to each customer. Stride provided a self-service method to quickly size audiences, create programs, and iterate on results. The team is now launching campaigns at a velocity that would have previously required a full-time data scientist.

The Results

Stride helped transform their marketing from batch email campaigns to personalized triggered journeys and increased their email revenue by 500%. saw a full return on their Stride investment in under two months.

Faster Execution

Stride’s flexibility allowed to create new segmentations and triggered campaigns 10x faster. They can now and execute ideas in minutes, not months.

Increased Return On Ad Spend

Using Stride’s Facebook integration, was able to personalize ad audiences using lookalikes to increase return on ad spend by 29%.