Art.com Chose Stride To Implement Triggered Customer Campaigns.
Art.com believes art is dynamic, personal and connected to now. They believe the experience of buying and living with art should be too. As the parent organization to AllPosters.com and WorkspaceArt.com, the Art.com corporate marketing team powers the art buying experience for millions of customers globally, across 25 localized websites in 150 countries.
Art.com needed to transform their marketing strategy from batch campaigns to triggered, personalized campaigns in order to maintain loyalty preserve the health of their customer data. Art.com was using Oracle Marketing Cloud and was dependent on engineers and analysts to deploy and adjust campaigns and pull SQL queries. New campaigns could take months to execute.
“Stride has made it possible to execute on a key strategic priority, shifting from batch and blast to highly personalized and relevant triggered emails. It took no engineering effort to get up and running and is both incredibly powerful and easy to use. Stride is a must have!”
Stride allowed marketers to create campaigns with a complete view of the customer without waiting on engineering.
Stride removed the need for additional resources and empowered Art.com to independently deploy new versions of abandonment, lifecycle, and other triggered campaigns. The marketing team can now create behavior driven campaigns in real-time without waiting days for data.
Stride’s cross-channel orchestration allowed Art.com to optimize audiences across channels and increase the level of personalization in their Facebook ads. Art.com's ad budget can now be focused on high value audiences who do not engage through email.
Using Stride’s personalization library, Art.com created 1:1 personalization variables to make email content unique to each customer. Stride provided a self-service method to quickly size audiences, create programs, and iterate on results. The team is now launching campaigns at a velocity that would have previously required a full-time data scientist.
Stride helped Art.com transform their marketing from batch email campaigns to personalized triggered journeys and increased their email revenue by 500%. Art.com saw a full return on their Stride investment in under two months.
Stride’s flexibility allowed Art.com to create new segmentations and triggered campaigns 10x faster. They can now and execute ideas in minutes, not months.
Using Stride’s Facebook integration, Art.com was able to personalize ad audiences using lookalikes to increase return on ad spend by 29%.